About
- Advocate and Solicitor, Malaysian Bar
- Barrister-at-Law, England & Wales (Gray’s Inn)
- Registered Patent, Trademark & Industrial Design Agent
- Master of Laws (LLM) - University of Warwick
- International Trademark Association (INTA)
- Chair of Unreal Campaign East Asia & Pacific sub-committee
- International Certificate Program Instructor
- Young Professionals Advisory Group
- ADR Group (United Kingdom) Accredited Civil & Commercial Mediator
Loo Wai Hoong’s (雷伟雄) experience spans over 12 years. He started out in a large full-service law firm and was a Partner of an intellectual property specialist law firm. He commenced this practice as “legal means to a commercial end”.
Wai Hoong has been litigation counsel in Federal Court and Court of Appeal appeals as well as High Court trials, hearings and interlocutory proceedings. He supports and advises law enforcement authorities and prosecutors procedurally and evidentially in criminal intellectual property prosecutions. He facilitates court orders to freeze infringers’ assets and brand owners’ expert witnesses to authenticate seized counterfeits in court.
Wai Hoong conducts anti-counterfeiting and brand protection criminal enforcement actions for internationally well-known brand owners in Malaysia and the Asian region including China. His expertise involves raids with the Enforcement Division of the Ministry of Domestic Trade and Cost of Living (MDT) seizing counterfeits within various industries and Royal Malaysian Customs Department border control measures against the importation of infringing goods.
Wai Hoong executes Cease and Desist (C&D) actions to secure out-of-court settlements and recover damages. He takes down infringing local and foreign e-commerce websites, stores and counterfeit listings. He terminates infringing company / business registrations and trade names in the Register of Companies / Businesses.
Wai Hoong conducts investigations and co-ordinates investigators to gather evidence of local and cross-border infringements and counterfeiting syndicates in Malaysia and the Asian region including China.
Wai Hoong engages with governmental authorities. He proposed amendments and recommendations on enforcing laws including the Trademarks Act 2019, Consumer Protection (Electronic Trade Transactions) Regulations 2012, MDT’s Guidelines on the Lodgment of Trademark Enforcement Complaints and other regulations. He moderated brand owners, e-commerce platforms and MDT Roundtable Discussions combatting online marketplace counterfeits. He trains law enforcement authorities regarding anti-counterfeiting actions and authentication.
Wai Hoong handles end-to-end trademark, patent and industrial design applications and registrations. It includes appeals, hearings and opposition proceedings before the Registrar at the Intellectual Property Corporation of Malaysia (MyIPO), assignments, licensing transactions, copyright voluntary notification and other intellectual property matters.
As a way of giving back, he is Chair of the International Trademark Association (INTA) Unreal Campaign East Asia & Pacific sub-committee to educate consumers about trademarks and risks of counterfeits. He was an Instructor on INTA’s “The Lifecycle of a Trademark” International Certificate Program regarding trademark registrations and protection. He has also conducted pro bono criminal cases. He authors articles and speaks on intellectual property and enforcement at international events.
Outside of the law, Wai Hoong hikes hills and mountains up till the Everest Base Camp and (metaphorically) his goals.
- Advocate and Solicitor, Malaysian Bar
- Barrister-at-Law, England & Wales (Gray’s Inn)
- Registered Patent, Trademark & Industrial Design Agent
- Master of Laws (LLM) - University of Warwick
- International Trademark Association (INTA)
- Chair of Unreal Campaign East Asia & Pacific sub-committee
- International Certificate Program Instructor
- Young Professionals Advisory Group
- ADR Group (United Kingdom) Accredited Civil & Commercial Mediator
Loo Wai Hoong’s (雷伟雄) experience spans over 12 years. He started out in a large full-service law firm and was a Partner of an intellectual property specialist law firm. He commenced this practice as “legal means to a commercial end”.
Wai Hoong has been litigation counsel in Federal Court and Court of Appeal appeals as well as High Court trials, hearings and interlocutory proceedings. He supports and advises law enforcement authorities and prosecutors procedurally and evidentially in criminal intellectual property prosecutions. He facilitates court orders to freeze infringers’ assets and brand owners’ expert witnesses to authenticate seized counterfeits in court.
Wai Hoong conducts anti-counterfeiting and brand protection criminal enforcement actions for internationally well-known brand owners in Malaysia and the Asian region including China. His expertise involves raids with the Enforcement Division of the Ministry of Domestic Trade and Cost of Living (MDT) seizing counterfeits within various industries and Royal Malaysian Customs Department border control measures against the importation of infringing goods.
Wai Hoong executes Cease and Desist (C&D) actions to secure out-of-court settlements and recover damages. He takes down infringing local and foreign e-commerce websites, stores and counterfeit listings. He terminates infringing company / business registrations and trade names in the Register of Companies / Businesses.
Wai Hoong conducts investigations and co-ordinates investigators to gather evidence of local and cross-border infringements and counterfeiting syndicates in Malaysia and the Asian region including China.
Wai Hoong engages with governmental authorities. He proposed amendments and recommendations on enforcing laws including the Trademarks Act 2019, Consumer Protection (Electronic Trade Transactions) Regulations 2012, MDT’s Guidelines on the Lodgment of Trademark Enforcement Complaints and other regulations. He moderated brand owners, e-commerce platforms and MDT Roundtable Discussions combatting online marketplace counterfeits. He trains law enforcement authorities regarding anti-counterfeiting actions and authentication.
Wai Hoong handles end-to-end trademark, patent and industrial design applications and registrations. It includes appeals, hearings and opposition proceedings before the Registrar at the Intellectual Property Corporation of Malaysia (MyIPO), assignments, licensing transactions, copyright voluntary notification and other intellectual property matters.
As a way of giving back, he is Chair of the International Trademark Association (INTA) Unreal Campaign East Asia & Pacific sub-committee to educate consumers about trademarks and risks of counterfeits. He was an Instructor on INTA’s “The Lifecycle of a Trademark” International Certificate Program regarding trademark registrations and protection. He has also conducted pro bono criminal cases. He authors articles and speaks on intellectual property and enforcement at international events.
Outside of the law, Wai Hoong hikes hills and mountains up till the Everest Base Camp and (metaphorically) his goals.
Expertise
Litigation &
Alternative Dispute Resolution
Criminal Intellectual Property
Prosecution Support & Advisory
Enforcement & Brand Protection
Regulatory Compliance &
Government Engagement
Investigations
Debt Recovery
Trademarks
Copyright
Patents
Industrial Designs
Licensing & Agreements
Advertising Compliance
RECOGNITION
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